Your External Relations Experts

Marty Carpenter

For more than a decade, Marty Carpenter has been a at the center of some of Utah’s most impactful movements. From politics to public policy to business advocacy, he is an experienced and innovative communicator with a strong track record of crafting the right message, delivering it strategically and influencing targeted audiences.

Working with businesses of all sizes and industries, advocacy groups, coalitions, government entities and political campaigns, Carpenter has established himself and 24NINE as the leader in strategic communication in Utah.

As head of 24NINE, Carpenter has crafted strategic campaigns for businesses across the spectrum including healthcare, technology, cybersecurity medical device manufacturing, public and higher education, renewable energy, sports and entertainment, banking, media, nonprofits and industry associations. 

Carpenter has played key leadership roles in each of the past three gubernatorial elections and has served as director of communication for Utah Governor Gary R. Herbert. As a senior advisor to the governor, he crafted communication strategy and served as the administration’s primary spokesman. He coordinated the governor’s message across more than two dozen state agencies and was responsible for speech writing, official declarations and social media outreach. 

Prior to joining the Herbert administration, Carpenter served as executive vice president of communication at the Salt Lake Chamber, Utah’s leading business association with roots pre-dating statehood. He also served as the primary spokesman and communication lead for Governor Herbert’s successful 2012 campaign, winning all 29 Utah counties en route to a 39-point victory.

After graduating cum laude from Weber State University with a bachelor’s degree in communication and electronic media, Carpenter worked for several years as a television sports reporter in Kansas and Oklahoma.