Improve External Affairs
A decade ago, every CEO knew half of the company’s marketing budget produced results and the other half was a waste. The problem was, no one knew which half was which. Sophisticated marketing analysis solved this problem but there was no such solution to measuring the impact of the dollars you spend on external affairs. Until now.
Our 72-point external affairs audit brings the same level of sophistication to quantify the impact of resources committed to external affairs. We measure 12 elements of six overarching areas wherein you interact with external stakeholders:
- Communication
- Government relations and public policy/regulatory initiatives
- Community engagement
- Leadership development
- Corporate social responsibility and philanthropy
- Corporate ethics policies
Once you understand your current capabilities, we stand ready to help you improve. We will help you outline a path forward to get the most from every external affairs dollar you spend and to enhance you ability to influence decisions that matter.
Communicate with Purpose
We offer a full range of communication services to craft, refine and drive your message. Done correctly, you can shape the narrative and drive the news.
Cultivating Community Relationships
Connect with the businesses, organizations and individuals your business needs to thrive. Enhance your capacity to reach into the community and influence it to your benefit.
Engage Stakeholders
Don’t let outside groups define what you are or where you are going. We will help you identify and engage your key stakeholders so you can take control of your future.
Shape Policy and Regulations
Government intervention is a reality and will only grow worse moving forward. We can help you flip the narrative on regulation, mitigate regulatory risk and expand policy opportunity.
Build Coalitions
Sometimes it takes an alliance to make a difference. We will build and operate a coalition that will help you achieve your objectives.
Win By Giving Back
Be an outstanding corporate citizen. If you are already engaged in doing good, we will build from your current foundation and expand your reach. We will find ways for you to show that your success is not a zero sum proposition for society. When you thrive, the community thrives.